We don’t just love birds, we love the birder.
WellBirds exists to provide you—the birding enthusiast, the birdwatcher, the newbie or experienced birder, the twitcher, the ornithologist—with resources to enhance your wellbeing through birds, birding, and nature.
We want the birder to reach their full potential with energy and vitality, and not just so the birder will be better skilled at birding, but so the birder will be better equipped to handle the challenges of life, flourish in relationships, and be able to fully engage with their work and community.
How it all began
As an HR professional and a leader in employee wellness, Jack Bruce was never satisfied with the typical admonitions to exercise and eat healthily, believing that most of us already know what to do but are not motivated to engage in the habits that lead to healthy, productive lives.
From his own experience as a birder who was reaping the benefits of being out in nature, Jack quickly recognized that birding and nature can provide a tantalizing appeal to get active, connect with others, and enhance our mental and spiritual wellbeing.
That’s why in 2024, Jack founded WellBirds to deliver informative writings and engaging presentations on the wellbeing benefits of birding and nature, showcasing the benefits to our total health.
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More about Jack W. Bruce
Since 2016, Jack has been with IMA Financial Group in the Atlanta office, where he is the Director of Population Health and Wellbeing, working with employers to enhance the wellbeing of their employees. He also serves on the national Whole Health Team for IMA. As an Affiliate Member of the American College of Lifestyle Medicine, he is a member of the Lifestyle Medicine in the Workplace and Happiness Science Member/Nature As Medicine interest groups.
Jack has over two decades of experience in human resources and earned both the Senior Certified Professional, (SHRM-SCP), from the Society of Human Resource Management, and the Senior Professional in Human Resources, (SPHR), credentials from the Human Resources Certification Institute. He is also certified by the National Council on Mental Wellbeing as an instructor for both Adult and Youth Mental Health First Aid, where he provides training for employers, educational institutions, non-profit organizations, and human resources associations. Learn more. A runner, Jack has completed five marathons, with the first coming at the age of 50.
As a passionate birder, Jack often pauses during his search for the next cool bird to engage with the beauty of nature that can be found anywhere. He is a fan of national forests and blue spaces, such as rivers, lakes, streams, oceans, and wetlands. He volunteers as a field trip leader with Birds Georgia (formerly Georgia Audubon) and other nature-focused organizations. He is also a member of the Georgia Ornithological Society and Alabama Audubon.